08-26-2015 11:59 AM
I would like to know if it is possible to plan a campaign of emails based on actions and not time.
For example, if I send a mailer and someone clicks or opens a link, and then I wish that the group that opened received the second email from the campaign; would it sent the second mailer automatically? Or is there to wait for the time in which the second shipment was scheduled? On the other hand, can I send an automatic mailer to someone who downloaded my catalog? I understand that you can using smart task of ACT and Swiftpage Drip Marketing, but I don't see as it is possible that ACT recognizes who opened an email and who not in automatic way.
08-28-2015 08:36 AM - edited 08-28-2015 08:37 AM
Thank you for submitting your post. The issue you are having may be resolved by checking out our Knowledgebase at http://kb.act.com.
Below is a link to a Knowledgebase Article for more information about how to set an Drip Emarketing Campaign through Smart Tasks or through Act Emarketing:
08-28-2015 09:01 AM
Thanks for your answer, I did consider this option, however I am finding difficult to understand how will Swiftpage and ACT will connect thrugh Smart Tasks. Do you have an article that will explain me this option?
Thanks a lot.
08-28-2015 09:36 AM
This will help you use Smart Tasks with your Act! Emarketing:
09-01-2015 11:09 AM
You can't trigger off of a click on a specific link, but if the email only has one link, you can get close.
Act emarketing and Act! v17 will score 10 points for an open and 50 for a click.
A SmartTask can be set up to send further emails and you might set it to send on a score of 50 or greater. So it is not 100% foolproof, as someone could open the email 5x, but if you're looking to send emails further to only your most engaged audience, it's not a bad option.
The intelligence to trigger based on a specific link isn't available the way this works.
If you're looking for better automation, consider using MailChimp with Act which works very nicely using a 3rd party integration from Exponenciel called MailChimp Plugin II for Act
Hope that helps!