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Drip Marketing Campaign based in ACTIONS

New Member
Posts: 2
Country: Panama

Drip Marketing Campaign based in ACTIONS

Hello!

 

I would like to know if it is possible to plan a campaign of emails based on actions and not time.

 

For example, if I send a mailer and someone clicks or opens a link, and then I wish that the group that opened received the second email from the campaign; would it sent the second mailer automatically? Or is there to wait for the time in which the second shipment was scheduled? On the other hand, can I send an automatic mailer to someone who downloaded my catalog? I understand that you can using smart task of ACT and Swiftpage Drip Marketing, but I don't see as it is possible that ACT recognizes who opened an email and who not in automatic way.

Copper Super Contributor
Posts: 116
Country: USA

Re: Drip Marketing Campaign based in ACTIONS

[ Edited ]

cctinconline,

 

Thank you for submitting your post. The issue you are having may be resolved by checking out our Knowledgebase at http://kb.act.com.

 

Below is a link to a Knowledgebase Article for more information about how to set an Drip Emarketing Campaign through Smart Tasks or through Act Emarketing:

  1. 37909 How do I use Smart Tasks with Act! Emarketing in Act! v17? - http://kb.swiftpage.com/app/answers/detail/a_id/37909

  2. 36353 How do I create a Drip Marketing campaign? - http://kb.swiftpage.com/app/answers/detail/a_id/36353
Hope this helps,

Scott Baker
Visit the knowledgebase at http://kb.act.com
New Member
Posts: 2
Country: Panama

Re: Drip Marketing Campaign based in ACTIONS

HI Scott,

 

Thanks for your answer, I did consider this option, however I am finding difficult to understand how will Swiftpage and ACT will connect thrugh Smart Tasks. Do you have an article that will explain me this option?

 

 

Thanks a lot.

Copper Super Contributor
Posts: 116
Country: USA

Re: Drip Marketing Campaign based in ACTIONS

cctinconline,

 

This will help you use Smart Tasks with your Act! Emarketing:

 

http://kb.swiftpage.com/app/answers/detail/a_id/37909/kw/37909

Hope this helps,

Scott Baker
Visit the knowledgebase at http://kb.act.com
Nickel Super Contributor
Posts: 352
Country: Canada

Re: Drip Marketing Campaign based in ACTIONS

You can't trigger off of a click on a specific link, but if the email only has one link, you can get close.

 

Act emarketing and Act! v17 will score 10 points for an open and 50 for a click.

 

A SmartTask can be set up to send further emails and you might set it to send on a score of 50 or greater.  So it is not 100% foolproof, as someone could open the email 5x, but if you're looking to send emails further to only your most engaged audience, it's not a bad option.

 

The intelligence to trigger based on a specific link isn't available the way this works.

 

If you're looking for better automation, consider using MailChimp with Act which works very nicely using a 3rd party integration from Exponenciel called MailChimp Plugin II for Act

http://www.exponenciel.com/actaddons/actaddon.aspx?ID=159

 

Hope that helps!

 

Best,

Len

Len Kamerman
ACT! Certified Consultant

Act E-mail Marketing Trainining Course:

http://actsoftware.training