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AMA - What Constitutes An Open

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Bronze Super Contributor
Posts: 1,633
Country: USA
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AMA - What Constitutes An Open

Can someone tell me exactly what would constitute an OPEN for an eMail in an AMA campaign?

 

Is it a mouse over or is it an actual open after being clicked?  Or is it something else.

John Purdy
ACT! Premium V. 22.1.212.0 Update 4
HP ENVY 17m, 16GB, & Office 365, 32bit, 500GB SSD.
ACT CRM Advisor

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Accepted by topic author jnpurdy
‎05-11-2020 10:14 AM
Copper Contributor
Posts: 9
Country: India

Re: AMA - What Constitutes An Open

The one method is a 1*1 pixel image. You get to understand whether the person opened an email or not.
It helps us to understand whether the user opened the email or not.
This can be tracked if you leave a link to one of your resources in the email.
Then you can know which user came to your campaign.

Regards.

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Copper Contributor
Posts: 33
Country: Canada

Re: AMA - What Constitutes An Open

One of the methods is a 1x1 pixel image which is fairly traditional. There may be other methods but a quick look at a campaign email shows this in there. Have to wonder why any web browser would bother to fetch a 1x1 pixel image except to help track you.
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Bronze Super Contributor
Posts: 1,633
Country: USA

Re: AMA - What Constitutes An Open

Thanks for letting me know about the 1 X 1 pixel.

 

Can you tell me a little more about it or how I can see it in the sent eMail?  

 

Asking the question takes me to wonder if the pixel is added by Swiftpage or does the AMA program put it in the file.  

 

If you have any reference material, I would like to read more.

 

Stay safe during the Pandemic.

John Purdy
ACT! Premium V. 22.1.212.0 Update 4
HP ENVY 17m, 16GB, & Office 365, 32bit, 500GB SSD.
ACT CRM Advisor
Highlighted
Solution
Accepted by topic author jnpurdy
‎05-11-2020 10:14 AM
Copper Contributor
Posts: 9
Country: India

Re: AMA - What Constitutes An Open

The one method is a 1*1 pixel image. You get to understand whether the person opened an email or not.
It helps us to understand whether the user opened the email or not.
This can be tracked if you leave a link to one of your resources in the email.
Then you can know which user came to your campaign.

Regards.