08-01-2010 03:33 PM
I'm using ACT 2010 and eMarketing (Swiftpage) at the Basic level. Do I really need to upgrade to Pro or Team to create Call Lists? All I really want to do is see the opens/clicks/color fields on the List View and the Call Lists seem to be the only way to do that. I can see the data I want on the the Contact level in the Marketing Tab but can't get the fields in the list. I have the eMarketing fields added and active but they don't seem to contain the data I'm looking for. Also, the "Search" in the eMarketing Tab will let me create a list/lookup only those contacts that didn't take action for some reason. That makes no sense as I am interested in those who did so we can focus certain efforts on them. Having to review this information contact by contact is tedious.
08-02-2010 06:28 AM
08-02-2010 06:24 AM
08-02-2010 06:28 AM
08-04-2010 10:10 AM
Your first suggestion is a good one but the Call List is unavailable to me since I have not signed up to the Pro or Team level on Swiftpage. The Call List panel is there but to use it I have to upgrade my service level.
Your second suggestion works well to show the results for a single blast but I would really like to have some history. I can see a customer's open/click history on the emarketing tab but I had hoped to be able to run a report (or create a List View) that lets me quickly see a pattern. If the emarketing tab can show history I'd think that should be findable for reporting. If I can see that someone doesn't open our emails after 2 or 3 times I'll approach them differently. Clearly though, the most important follow-ups are those recipients that have been opening and clicking the most recent blast and your approach does show me that.
One other question. I created the Swiftpage/emarketing fields but they are all blank. Do you know what their data source is and if there's a way to use them?
Your help is is very much appreciated!
08-04-2010 10:53 AM
08-04-2010 11:59 AM
I agree, I'm just stepping up slowly. Just going from Simply Cast at $60/year for our fairly low volume to ACT/Swiftpage at near $100 per month when I add the Drip Marketing is a big change. Then again, to be able to track responses inside ACT is worth every penny. Now, if we can just make the time to do the follow-up blasts and calls. :-(
08-05-2010 01:09 PM