03-25-2008 09:11 AM - edited 03-25-2008 09:57 AM
I'm in the process of trying to implement a CRM solution into our small business. This is a very large investment where our current decision makers point out the high initial cost without noting the potential benefits from CRM. In the coming years we will be changing management from one generation to the next, and as the 'next generation' I am trying to fix what I see as our current inefficiencies. I believe this will fundamentally change the way we do business by making us far more customer oriented.
One of the issues I see is that at our peak we supplied nearly 3,000 retailers. As a small business with no CRM solution we were kept very busy, but relied too heavily on our customers coming to us. Now that those peak years have passed we have fallen out of touch with most of our customers. Also, many new competitors have emerged and our market share is in decline. We have a large database with great potential to create revenue if only we could reconnect with our customers.
There are many CRM options, and everyone seem to claim they are the "largest", the "best", the "most heavily invested in R&D", the most "customizable", the "most award winning", etc.. I have been in touch with many CRM solutions that come in at a number of price points and have found that ACT! is far less expensive than most. However having just read a thread in this forum where many users are not satisfied with the latest ACT! Version I am left wondering if ACT! is for us.
Would you recommend that we use ACT! or another solution for our needs?
Being remotely hosted is not an option for us. Also, we only need 2 licenses. If possible we would like to run P2P to keep our costs down. If not we can consider a cheap in house server. (I'm not sure as to what solutions require a server)
The solutions I have considered include:
-SAP Business one (4k per license but it includes unlimited upgrades & integrated features like drag-drop, order processing, and updating your website all within one package). I'm not sure if we need this and I can't find a demo on it. They claim one big benefit is everything runs within one application working with the same data rather than having many additional application that may use differing API's and may not upgrade and work if ACT! upgrades.
-Microsoft CRM (license is around $1,000-$2,000) Not sure if it's any good but if we get a Microsoft Small business server they might work well together (Microsoft Small Business Server 2008 is coming out in the second half of 2008. Price is not yet known.)
-Netsuite (price unknown)
03-25-2008 03:19 PM
03-29-2008 06:20 AM
03-30-2008 04:09 AM