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Marketing Campaign in ACT 2011

Copper Contributor
Posts: 49
Country: United States

Marketing Campaign in ACT 2011

Hello -

We have recently done some mailing campaigns from our contacts in our ACT database.  I was wondering if there was a way that we could track the results from a particular campaign and then have it summerized.  Is this possible?

 

Thanks,

 

Rick

Platinum Elite Contributor
Posts: 14,384
Country: Australia

Re: Marketing Campaign in ACT 2011

Copper Contributor
Posts: 49
Country: United States

Re: Marketing Campaign in ACT 2011

No we are not using that program.  This is more of a direct mail and not an e-mail.

Bronze Super Contributor
Posts: 1,170
Country: USA

Re: Marketing Campaign in ACT 2011

You should be able to customize your ACT! database to include some fields that will help you track results.

 

One great thing about ACT! is that custom user fields are avaialbe for all of the same reporting and searching capabilities that you have for default fields...

 

So you can certainly create dynamic groups and reports on your marketing results fields...