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Main difference

New Member
Posts: 1
Country: Canada

Main difference

What is the main advantage or difference between Outlook and ACT!
Platinum Elite Contributor
Posts: 14,384
Country: Australia

Re: Main difference

ACT! will use Outlook for email, so I assume you're referring to it's contact management.
 
In it's basic essence:
Outlook is a Personal Information Manager - it has a basic address book, task list, calendar, but they are kept seperate
ACT! is a Contact Relationship Manager - all the tasks are related to the people you deal with. Plus it automates the tracking of what you have done with each contact
 
This difference makes Outlook ok as an address book, but very poor for real sales and marketing processes.
 
There are very many differences in practice, but mostly they stem from the above.