02-10-2008 11:11 AM
05-09-2008 07:50 PM
What are you talking about ?
"We set up some questions in Act and used language to get ideas about what new products might look like. After a year the engineering managers looked at the data, went to customers to confirm what the sales people had collected..."
Please explain - How did you setup questions in act?
05-19-2008 07:40 PM
Dear Newatatc - There is an old saying - if you ask good questions you don't have to sell. My post was about how a company asked questions of their customers, put into specific areas of Act and then others reviewed what the customers suggested, found what they could build and created a new product. The key to the story is that the database was built by sales people to solve sales problems and increase business. Most database systems have been built as a function of accounting, counting sales calls, how much mail goes out - what will something cost. Peter Drucker said, "The wrong people got control of the database - it should have started in sales." Since the product I am discussing cost over $200,000 and when the new product was rolled out - it sold a years production in 30 days, that shows the power of Act and having sales people control the database.
If you look for what is missing and track it in your database - then you sell more. That is the secret of Act.