Sometimes the below string works in a cover later template if its the first field.
DOCVARIABLE [ACTFIELD]TBL_CONTACT.CUST_QuoteIssuedDate_094751078 \@ "MMMM d, yyyy" \* MERGEFORMAT
When it does not after merge I get <QuoteIssuedDate> then I have to insert another field like another date field but without the long name string. I change the font to white and place it at the top of the page so its not seen.
DOCVARIABLE [ACTFIELD]TBL_CONTACT.CUST_QuoteIssuedDate_094751078 \* MERGEFORMAT
I set Word Options Display to show all hidden text and codes but I dont' see why one template with one field works and another that used to work then stopped I than had to insert another field above.