Great post. If you haven't, watch the video I originally referenced. One of the most interesting ideas that I got out of that address was the fact that companies like newspapers would give out their best and most popular content for free (Wall Street Journal model), but then charge for specialty info. I know this was in reference to companies in the information business, but could that also work (on some level) for ACCs as well?
What if you were willing to come out, fix one of their most vexing problems for free, then charge for follow ups? There's a risk you could donate more time and expertise than you care, but what if you could save the day by repairing, for free, someone's broken database. I'd say you'd be the first to get the call next time there's a problem.
In general, I think "freemium" is trickier when your product is a service as opposed to digital information, but I think the concept has promise. What do you think?
Great post. If you haven't, watch the video I originally referenced. One of the most interesting ideas that I got out of that address was the fact that companies like newspapers would give out their best and most popular content for free (Wall Street Journal model), but then charge for specialty info. I know this was in reference to companies in the information business, but could that also work (on some level) for ACCs as well?
What if you were willing to come out, fix one of their most vexing problems for free, then charge for follow ups? There's a risk you could donate more time and expertise than you care, but what if you could save the day by repairing, for free, someone's broken database. I'd say you'd be the first to get the call next time there's a problem.
In general, I think "freemium" is trickier when your product is a service as opposed to digital information, but I think the concept has promise. What do you think?