Where I am with the freemium concept is to give to receive but ensure that you give the prospect a carrot and they will knowingly allow you to harness the inherent power of your capabilities as a consultant and enable them to acheive what is it they want to do in a more robust way and at less overall cost.
Free Needs Assessment for example, perhaps waiving the inital onsite fee all in the name of building a relationship and not nickel and diming everything. I think this sends a message that you are not desparate and are alive and well have have something real to offer that others already must know about and they are missing out.
Of couse then they need to pay for the good stuff and perhaps in advance if they want the best deal. Sometimes I sit back and marvel at prospects concerning themselves of a few hundred dollars per user in terms of looking at their options, when the productivity boost pays for it and then some.
There is alot fo oversell in the market and folks are signing contracts and and buying more features that they need and don't use them. Rightsizing seems to be the appropriate response and knowing your competition to say it like it is and then let the client decide who they are going to trust.
Where I am with the freemium concept is to give to receive but ensure that you give the prospect a carrot and they will knowingly allow you to harness the inherent power of your capabilities as a consultant and enable them to acheive what is it they want to do in a more robust way and at less overall cost.
Free Needs Assessment for example, perhaps waiving the inital onsite fee all in the name of building a relationship and not nickel and diming everything. I think this sends a message that you are not desparate and are alive and well have have something real to offer that others already must know about and they are missing out.
Of couse then they need to pay for the good stuff and perhaps in advance if they want the best deal. Sometimes I sit back and marvel at prospects concerning themselves of a few hundred dollars per user in terms of looking at their options, when the productivity boost pays for it and then some.
There is alot fo oversell in the market and folks are signing contracts and and buying more features that they need and don't use them. Rightsizing seems to be the appropriate response and knowing your competition to say it like it is and then let the client decide who they are going to trust.