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  • How do you make a buck when everyone expects "free"? | P.S. How Jell-O invented branding.
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    Comments
    10-30-2009 03:11 PM
    By russbc russbc

    Mike,

    The big win when employing a "freemium" approach is that if you do it correctly, you are building a new relationship based on value and trust. They will be more likely to patronize you and your business once they get to know you. I definitely think taking a look at "programizing" some sort approach for the ACCs might make sense.

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