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  • How do you make a buck when everyone expects "free"? | P.S. How Jell-O invented branding.
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    10-21-2009 05:25 PM
    By GLComputing GLComputing

    Thanks for posting this... very interesting.

     

    Microsoft took down Q&A by including Access in Office.

     

    Apple got their market by discounting for schools and educational institutions, an area that was largely ignored at the time for the newpersonal computer market.

     

    A more relevant example of this is the concept of free support, especially in IT...support is nearly always paid for. Either by a higher price for the product or by "unbundled support", where users pay for the service they desire rather than everyone having to pay.

     

    Another interesting area are the number of dedicated users who provide free support to other users on sites like this one. From time to time I get accused, by someone I'm trying to assist, of being paid by Sage for daring to insist that a specific issue migh be something to do with their system. some people just don't value what they get for free.

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      Kudos!
      Thanks!
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