Does your company website show up on page 5 of a Google search?

[#1]

If you answered begrundlingly "Yes" to this question, then keep reading on for some helpful tips to improve your SEO (that's techy speak for search engine optimization).

1. Make a keyword list. Keywords help your website rank well in search engines. Brainstorm keywords that reflect your products and services by listing the words you think people will type in a search engine to find you. There are also resources available, like the Google Adwords Keyword Suggestion Tool that can also give your ideas to add to your brainstorm list. https://adwords.google.com/select/KeywordToolExternal 

2. Look at your online competition. After you have created your keyword list, go to Google, Bing, and Yahoo and type those keywords into the search engines. Which businesses come up? These businesses are your online competition. Now that you know your competition, take some time and check out their websites. Discover what they offer and what they're doing that you could do better on your site. Find out what sets you apart from your online competition and what makes you unique. You can also use this information to alter your keywords so that they are more specific to your business.

3. Develop a page-by-page strategy. Once your keyword list is set, take a look at each of your web pages and decide which keywords each marketable page will target. Pages can be optimized for approximately 3-5 keywords. Does your content have these keywords in them? If not, you will need to tweak your web copy to include these terms. Likewise, you can always add new words to your keyword list to best reflect the content on each page. Search engines look at all the text on the pages to ensure that your website is relevant for these terms.

You can find more details about this and other website enhancement recommendations at www.hallme.com

[#2]

There are a couple of other ways to boost SEO simply:

1. Make sure each page has a uniqe and relevant title, including the most important search terms for the page

2. Lots of text - search engines respond to text better than graphics, vids and flash despite how the others may look better

3. Add a blog and update it regularly - an extension of #2, nothing a search engine like better than new text

Regards,
Mike Lazarus
ACT! Evangelist
GL Computing, Australia

Join the LinkedIN ACT! Fanatics Group - http://www.linkedin.com/groups?gid=49896