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Several of us from Swiftpage including myself, had the privilege of being part of the Perfecting ACT! conference last week. Here's a recap of questions from our ACT! Certified Consultants, and our answers.

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How to Effectively Segment Your List to Maximize Deliverability #Swiftpage

by ‎11-06-2012 10:35 AM - edited ‎11-06-2012 10:36 AM (1,617 Views)

List segmentation is an essential part of a truly successful email campaign. We’ve compiled 5 different ways you could segment your list. While the possibilities are really endless, we think these are an excellent starting point for those new to the segmentation process.

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So you have a Facebook page for your business, but you always forget to post to it? Social media is about being social so a page with no posts isn't going to do much good.

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How do you make sure your email marketing matches your branding?

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Social Media Becomes Integral to Businesses Success @Swiftpage #Swiftpage #SageACT

by ‎08-29-2012 10:19 AM - edited ‎08-29-2012 10:42 AM (2,738 Views)

If social media is an ‘integral part of everything we do when promoting our business,’ how can we use it effectively?  

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More and more emails are being read on mobile devices every day. As email marketers, we need to take notice and make sure our emails are friendly for the mobile reader. Here are 6 quick tips to get you on track with your email designs.

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Our Bright Peak Manager, Luke Siegle, sent me this little email last week. He was inspired by it (as was I) and there many lessons we can glean from Backpacker's example.

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Get out of the subject line slump and turn your subject lines into winners with these 10 tips!

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The economic climate today might lead you to wonder if email marketing is truly still worth the time and expense. We’ve been doing a little research and have some insight for you on the economics of email marketing.

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Don’t worry if you aren’t a designer. Here are a few reasons why you should enter your template!

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The big box stores have so much man power it seems as though a new email lands in our inboxes each day. As the home town shop, how can you compete? Here are some ideas.

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Now that Sage E-marketing for ACT! offers Social Sharing on email blasts, it may be time to evaluate how you can use email marketing and social media together.

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Learn the 5 main reasons that your subscribers become inactive and what to do about it.

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Social Strategy Checklist for the Little Guy - Guest blog by Audrey Howes @ahowes

by ‎03-06-2012 11:22 AM - edited ‎03-06-2012 11:27 AM (1,020 Views)

You are your business. You wear every hat from sales to marketing to customer service. Adding yet another hat as Social Media Guru does not seem feasible, yet you know social media is a must for businesses today. Before you throw your hands up and walk away, take a look at our tips designed just for you: The Little Guy.

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This post is not a how to guide, 5 tips to.., or even a roadmap for E-marketing success.  Rather, operating from the assumption that you are a person who is interested in growing your business (genius, I know), I will ask 5 questions that I hope might provoke thought and narrow your focus to that aim.

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Balance is a buzz word these days. For me it brings back memories of gymnastics and the dreaded balance beam. Teeter too far to the left or the right and you were falling quickly to the floor.

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What is it about an email that makes us open it and want to read it? This week we’ll share 3 quick tips on the anatomy of an effective email.

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How do you ensure your contacts won’t miss the glory of what you are about to offer them? Here are some simple practices that when implemented, can have dramatic results.

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Email marketing not only generates tremendous ROI, it is more affordable than other marketing methods

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To help you make the most of this all-important season we’ve put together 5 tips to help your campaigns make magic for your bottom line as you come to year’s end.

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Email design standards are constantly evolving. It is challenging to keep up with the latest and greatest. To help you out, we’ve gathered together 4 of the freshest thoughts in email design.

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More and more, email marketing is now being viewed on the go.  So, how can you can be smarter in your approach to emails sent to Smartphones, and better accommodate your on-the-go readers?  Here are some suggestions.

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The Trusty Newsletter - Guest Blog by Chris Gordon #Swiftpage

by on ‎09-15-2011 11:56 AM (1,459 Views)

Getting the results (open-rates, clicks, forwards, new subscribers) you desire with your E-newsletter will take persistence, and the successful implementation of a few best practice guidelines is sure to help along the way.

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Instilling Consumer Trust - Guest Blog by Annie Cooley

by on ‎05-10-2011 11:38 AM (868 Views)

In the last couple weeks I have seen several articles discussing the phishing attacks that have had happened recently. Every article I read makes me believe more and more the importance of instilling consumer trust in all entities of your business and to your costumers.

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Improving your monthly newsletter - Guest blog by Annie Cooley

by on ‎04-27-2011 08:22 AM (1,175 Views)

Newsletters hold the most important and up to date news happening for your company. Because of their consistency (monthly, weekly, quarterly), they can become something that is quickly passed over without much thought. Sometimes a little change is what your newsletter needs to spark the attention of your stagnant readers.

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If you are Swiftpage customer you run into the Basic Editor every day (or at least every day you use Swiftpage). Have you ever wondered what the Swiftpage editor can do in its entirety?

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Have you had a positive lead generation campaign?

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What Makes Good Content vs. Bad? - Guest Blog by Annie Cooley

by on ‎03-30-2011 10:19 AM (1,564 Views)

I have been thinking about the art of producing good content and what elements are involved. I turned to my blog roll and past Swiftpage articles and here is what I came up with

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A mailing list should be more that just contact information so that you can target your offers directly at them. According to AmazingMail, personalizing your direct mail can lift your response rates by 30-50%. Personalize your campaign by including the recipient’s name or referring to their company. You can also customize the imagery and messaging to be as relevant as possible.

What are ways you can get this information?

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Segmentation Two Ways - Guest Blog by Annie Cooley

by ‎01-18-2011 01:12 PM - edited ‎02-04-2011 04:10 PM (2,174 Views)

Segmentation comes up in many email marketing articles, but there are still big questions surrounding it. What does segmentation really mean? When is it most effective and what elements should focus on when segmenting your list? How do I start?

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As you close out the holiday season, you should be thinking about what’s in store for 2011. To help you do this, I have created a list of questions to ask yourself and ideas to think about for the New Year.

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A sneak peek into Swiftpages’ soon to be released Automated Marketing White Paper…

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The holidays have arrived. Most importantly Black Friday and Cyber Monday are just around the corner…

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As the holiday season comes quickly upon us it is crucial that you create an email campaign that produces the highest results. One way to determine this is to test the effectiveness of an email campaign against another. There are many things to consider when determine what is successful or not.

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Do you have your marketing strategy laid out for this Fall? - Guest Blog by Annie Cooley

by kjosephs ‎10-26-2010 08:57 AM - edited ‎10-26-2010 09:00 AM (1,465 Views)

What are ways you are reaching your client base this season?

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Surveys are a unique way to reach your customers. You are able to directly ask them what kind of user experience they would like to participate in and in doing so you are able to hear the voice of the customer. Read more...

How can your small business generate leads inexpensively? Read more...

Here are 8 ways that will get your closer to closing the deal with a qualified lead Read more...

The ROI of Email Marketing - Guest Blog by Dan Ogdon

by kjosephs ‎07-06-2010 02:57 PM - edited ‎07-06-2010 03:53 PM (1,929 Views)

The ROI of Email Marketing

by Dan Ogdon

 

In the Email Marketing Census 2010, by econsutlantcy.com, it was found that 39% of companies do not know what their organization’s return on investment (ROI) from email marketing is.  Yet, 75% of companies have rated email as ‘excellent’ or ‘good’ for ROI.  To lay some groundwork, let’s talk about the investment:

 

As maybe the one ubiquitous marketing channel in an organizations mix, the price of using an email marketing service is relatively low.  For the sake of this article, let’s calculate the ROI of a single monthly email blast to 2,000 contacts.

 

Investments:

Average monthly service fee from an email marketing service provider - $35

Contract designers time to create artwork for the email template - $100 (assuming one hour of work)

Marketing managers time to craft message, target contacts and send email - $25 (assuming one hour of work at a salary of $50,000/year)

 

Not taking into consideration other intangibles, on a very simple level we could say the investment to send one email blast in a month is $160.

 

Now let’s assume we achieve 100% deliverability and a 30% open rate.  This gives you 600 recipients who read your message.  Let’s assume our message is compelling enough to garner a 20% click rate – this sends 120 contacts to a landing page that urges the consumer to purchase your products.  Let’s say the average price of your products are $200 and your average conversion rate for that landing page is 5%. 

 

That means of the 120 contacts that go to your landing page, 6 of them will purchase.  At $200 per transaction, you achieve $1,200 in revenue.  You spent $160 to create and send your message and received $1,200 in revenue – that’s a return on investment of $7.50 per every dollar spent – pretty darn good.

 

So why is this important?  From a marketer’s perspective, looking at our simple example, there are a number of things we can control that will affect the outcome:

 

Proper targeting and making sure the list is clean.

Email content relevancy, brand recognition and strong subject lines.

Creating an unmistakable call to action and crafting a clear message in the body of the email.

Landing page effectiveness and making sure it is simple to purchase.

 

To wrap it up, receiving a strong open and click rate is great, but if your landing pages cannot convert prospective buyers, you will not achieve a strong ROI.  Likewise, if your landing pages convert well, but you are not delivering qualified buyers due to poor targeting and messaging, you will not achieve the bottom line results you are looking for.  ROI is the big picture metric that determines the overall effectiveness of your campaign.

Buyers have changed how they buy. You now have to influence an array of buyers and decision makers. You have to appeal to buyer personas and buyer Q&A. Read more...

A marketing campaign that touches your customers before your release can help to increase anticipation. By building expectations and engaging a buyer during the entire launch cycle, you can increase the chances your contacts will be excited and ready to make a purchasing decision when the product is released. Read more...

Find out how one cartoonist effectively and efficiently moved his business forward using the Forward to a Friend strategy Read more...

HTML vs. Plain Text - Guest Blog by Annie Cooley

by on ‎06-08-2010 08:40 AM (12,704 Views)

HTML emails have become the most common email campaigns to send. The click through rate has also shown higher results with such emails. So is plain text email out of the picture? Definitely not. A plain text email will stand out from the HTML emails because of its simplicity and ability to seem more personal. Read more...

Bacon, Eggs and SPAM - Guest Blog by Annie Cooley

by on ‎06-01-2010 09:10 AM (1,328 Views)

Spam is the baseline at which every Interruptive Marketer starts. Interruptive Marketers do not need permission to reach, or in other words, invade, customers with information and promotions as Seth Godin says in Permission Marketing. Read more...

What are ways you can let people know you are the good guy, the ones with the innovative or needed product/service that will revolutionize the market? Read more...

Reaching the C-level through the Inbox - Guest Blog by Annie Cooley

by ‎05-18-2010 07:51 AM - edited ‎05-18-2010 07:52 AM (1,137 Views)

Getting the attention of C-level executives isn’t often easy and at times can seem impossible. Here are 6 steps to craft an email that will increase your probability of getting attention. Read more...

Swiftpage’s Tricks of the Trade - Guest Blog by Annie Cooley

by on ‎05-12-2010 10:16 AM (1,518 Views)

When you purchase a product, though you have done your research, you still may not know some of the tricks to using it to its full potential. We want to help you better use your Swiftpage service by sharing a few tips to get you started. Read more...

Swiftpage’s Thought Leader Series hosted J.B. Holtson, CEO and President of NewsGator, yesterday. He walked us through how to boost your ROI through social networking. Here are a few tips that he shared. Read more...

I found an old article on our site the other day. It discussed a practical scenario for using Drip Marketing when Drip Marketing was still new. Maybe you have had success with the situation it describes. Let’s see. Read more...

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