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Measuring Email Marketing ROI #EmailMktg #ROI

by Employee on ‎06-20-2014 02:24 PM (3,658 Views)

A recent econsultancy.com study showed that 75% of companies have rated email as ‘excellent’ or ‘good’ for ROI, yet less than half of them know how to calculate this metric. As perhaps the most consistent marketing channel in an organizations mix, the price of using an email marketing service is relatively low. For this article, we will calculate the ROI of a single monthly email blast to 2,000 contacts.

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