There are many perspectives regarding what to do or don't do as a salesperson. Personally I believe that bashing a competitor is at or near the top of the list. While this sounds like a no brainer, it still happens. Winning the sale is rewarding and we all are passionate about our offerings so to avoid making this mistake, here are three points to consider:
bydave.franklin08-19-201403:27 PM - edited 08-20-201410:13 AM
No successful businesses would likely cite “inflexibility” as a core value responsible for maintaining a competitive advantage in their respective markets. Indeed, especially in a digital ecosystem, change is inevitable and frequent. A business’s ability to react to and, more importantly, predict how these changes will affect their model is pivotal to its prosperity.
Producing and delivering a public webcast can feel like a daunting task but if you follow a few steps, your events will delight and engage your customers while assisting in driving revenue and customer satisfaction.
We're hosting our second ever tweet chat tomorrow, 7/24 at 10am PT. The focus this week is on mobilty and the cloud.
It can be lonely on a tweet chat without others chiming in, so we invite you to participate! Please join our Twub (it's easy and free to do so) at http://twubs.com/ActCloud for an easy way to follow the conversation tomorrow morning. Sure hope to see you there!
There are certain types of interactions between customers and the companies on Facebook that are more beneficial than others. Taking a look at some of the statistics behind this information can be helpful.
While only a select few can afford to advertise during a global event of this magnitude, even very small businesses are well-served to consider how they present themselves publicly across borders, languages, and cultures.
We have so many young and bright minds surrounding us; we need to make sure we’re passing on the message of secondary education. Today, more than ever, many of our youth don't have an Ivy League college savings account sitting there waiting for them. Here are some tips on ways to assist these young minds in achieving their potential.
I’m on day 9 of a 16 day vacation. This may be the longest vacation I’ve taken in my professional career. Despite the health, creativity, and even productivity results taking a break has shown, the majority of Americans leave time on the table when it comes to vacation. I’m just like the norm on this one.
Launching email marketing campaigns can be a lot like firing a shotgun with birdshot - a lot of pellets flying in a lot of directions towards a lot of targets with no real guarantee that you will hit any of them. It’s an exercise in hope and optimism, but without fine-tuned targeting and refinement - it’s likely to be minimally rewarding.
A recent econsultancy.com study showed that 75% of companies have rated email as ‘excellent’ or ‘good’ for ROI, yet less than half of them know how to calculate this metric. As perhaps the most consistent marketing channel in an organizations mix, the price of using an email marketing service is relatively low. For this article, we will calculate the ROI of a single monthly email blast to 2,000 contacts.
on 06-10-201404:03 PM - last edited on 06-11-201411:32 AM by tmergel
With the integration of Act! emarketing into Act! v16 (learn more here) we’re sharing some friendly advice compliments of a fellow we here at Act! affectionately call “dotman”. He’s orange, he’s clever, and most importantly, he has a handful of insights to get growing with Act! emarketing so you can focus on what you love.
In the bad old days of Support, knowledge was tribal. Analysts would fix an issue, and that was the end of it. The knowledge wouldn't go any farther than their own head. Maybe they'd mention it to someone in passing, or maybe someone would hear that John knows a lot about a specific issue. Either way, the information wasn't freely available. If you wanted it you'd have to go talk to John, which would occupy you both.
CRM. We have all heard that term by now. To many it means having a process in place to manage customer relationships. To others it is a tool. To me, it’s all of the above. But before you can define what CRM means to you, you need to have an end goal in mind. What is the end result you want to accomplish?
I’ve participated in every release of Act! for the last eight years and have been leading the charge for the last three. I’ve picked up a few practices that I believe can help drive success in any project you may be working on.
Today’s Act! Customer Story episode features Blondie’s Treehouse, Inc., founded in 1979 by Howard K. Freilich. Blondie’s Treehouse, Inc. is a complete horticultural company specializing in interior, rooftop, and backyard gardens serving the high-end, niche New York metropolitan area.
It’s somewhat fitting that over 27 years ago, Act! was making its first introduction to customers - creating a fondness, fanaticism, and relationship with millions. Today, we introduce existing and future customers and fanatics to the Act! Next Generation Portfolio.
As a creative designer in marketing, it seems that everything around me is always changing and moving fast. Requirements change as do concepts, but rarely does the initial deadline ever compensate for this. So with all these variables constantly in the mix, there are a few tools that I rely on to keep my productivity on track.
on 05-20-201403:23 PM - last edited on 05-22-201408:25 PM by tmergel
Cloud computing has changed the way that we store and access data. Not only have we breached the limiting constraints of our own hard drives, but we’ve created a device-agnotic platform from which data can be accessed remotely. It is a perfect marriage between storage flexibility and access.
Brand loyalty – the Holy Grail for businesses of all sizes and types in a world where information and alternatives are a click or coupon code away. Repeat purchasers, lower cost of sales, vocal advocates – the question is, how?
Omaha! Omaha! Is a quarterback successful because he yells a couple of words out prior to the ball being snapped? Is a salesperson successful because he can blurt out of few words about his product or service? In both cases the answer is no. Perhaps from one of the greatest quarterbacks, Peyton Manning, a sales person can understand how to be successful and win the game!
No matter what business you’re in, this holiday is a huge sales opportunity that you can’t afford to miss out on. This year, Mother’s Day is Sunday, May 11, so if you haven’t started marketing it yet, there is just enough time to start! Here are a few tips so you can make the most of this heartwarming holiday.
I conduct a lot of interviews and realize that sometimes people may have never been informed or educated on some good practices as well as that the best practices may have evolved. Here’s some great tips for interviewing.
Digital marketing is a beautiful thing in that you get real-time reporting of your results. You know where you are winning and you have insight into what is not working so well. This insight is where you truly start learning your customers patterns and behaviors and know exactly the right message to send to the right audience and the right time to elicit a successful response.