The Swiftpage Director of Marketing, Lindsey Weinig, recently passed along this simple email inspiration sent to her from La Crosse Floral Co., Inc. She said, “I always send my mom flowers for her birthday and they always remind me when it’s coming up. Awesome email marketing, works every time.”
So, how can you do it? Save important dates such as birthdays and anniversaries in your database. Then use Drip Marketing to schedule sends a week or two before those all important days. Design email templates that fit the theme or have a service like Bright Peak design them for you. Easy peasy ROI.