The colors that are available to specify for activities are nice however being able to select from a wider palette of colors would have many useful advantages.  One being that the employees that also use the Outlook calendar can use the same or similar colors to "code" or classify their activities in Outlook and ACT!  For example being able to color code types of calls like follow-up calls, cold calls, etc in a particular color.  Having additional colors like a color selction dialog box to use could make this possible.  It is a timesaver to be able to glance at a calendar and see the colors without having to read all the details as you are likely to already know what the details are but just need a reminder.  Priority is a handy and important attribute but to me is secondary to being able to classify with color. Thank you for considering this as a possible feature and keep up the good work.