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Using the Opportunity Pipeline to Grow Your Business in ACT! by Sage 2010
Sometimes we focus so closely on closing the deal that we forget about prospecting…or filling the pipeline. The idea is that we won’t win every deal that we open (we wish). Over time, you start to develop your own ratio (e.g., you have to have at least five potential deals for every deal that you close). To verify that you are on track and not focusing too much on one stage of the deal, you can display the Sales Pipeline to see how many opportunities you have at each stage of the deal. Be sure you have enough numbers in the top of the funnel to help you meet the results you need at the bottom.
The Opportunity Pipeline is a great visual representation of the number of open opportunities at each stage in your sales development process. Each section of the pipeline represents a stage in your sales development cycle. Read more about it in this week's Fast Tip.
QuickStudy guide pp 308-310
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