http://community.act.com/t5/The-ACT-by-Sage-Journal/Does-Money-Celebrity-Social-Behavior-ReTweet-Oh-don-t-forget-the/ba-p/46905 <p>We are all looking for insight on how to create powerful, viral messages to leverage social media exposure.  So what makes your message viral?</p><p> </p><p>I have a houseful of guests for the holiday weekend, which is the perfect way to study behavior (entertainment guaranteed).  I thought I would listen to the conversations, and see how many stories were shared, where the original source was mentioned or quoted.  I can say with certainty many stories, commentaries, and opinions were shared.  A majority of our conversations included celebrities and money.   And, as you might expect with a diverse group, we compared differences in how specific events have impacted us in different ways.  Some stories--not worthy of a Tweet.  However, some discussions were worthy, and I am confident if a link to video clip was available to enhance the discussion, it would certainly increase the intensity of the conversation.  In our group, Money + Celebrity + Social Behavior made a nice formula that identified the discussions that originated from other sources, and were hot topics.   </p><p> </p><p><a href="http://danzarrella.com/bio" target="_blank">Dan Zarella, </a> a well-known social, search, and viral marketing scientist, recently shared the results of his analysis of ReTweets, in an effort to understand what makes a tweet viral.  Check out the results in his article, the <a href="http://danzarrella.com/retweet-linguistics.html" target="_blank">Linquistics of ReTweet</a>. You have to read it carefully to properly interpret the graphs.  Then, check out the most popular ReTweets at <a href="http://dailyrt.com/" target="_blank">dailyRT.</a>  By the way, at this very moment, Lance Armstrong is the hot RT with a tweet about Jimmy Buffet--double celebrity!</p><p> </p><p>Well, don't expect to see new ACT! advertising or packaging with a celebrity smiling at you from behind a box of ACT! by Sage.  But, I will be exploring new ideas and testing the waters using this research.  I am interested in your feedback on how useful you found this information. </p> Thu, 09 Jul 2009 11:18:22 GMT kjosephs 2009-07-09T11:18:22Z http://community.act.com/t5/The-ACT-by-Sage-Journal/Does-Money-Celebrity-Social-Behavior-ReTweet-Oh-don-t-forget-the/ba-p/46905 We are all looking for insight on how to create a powerful, viral messages to leverage social media exposure. So what makes your message viral? Thu, 09 Jul 2009 11:18:22 GMT http://community.act.com/t5/The-ACT-by-Sage-Journal/Does-Money-Celebrity-Social-Behavior-ReTweet-Oh-don-t-forget-the/ba-p/46905 kjosephs 2009-07-09T11:18:22Z