The ACT! by Sage Journal

Gobbledygook Calculator for Web Site Content

nmerrett — Fri, 20 Nov 2009 20:46:27 GMT

Okay, I admit it. I’ve been looking at this tool for a while, but felt like talking it about it now just because it has the word “gobble” in it and the timing felt right. (Really? Did she just say that?)

Mining the Information Stream

alduet — Fri, 20 Nov 2009 00:09:25 GMT

Ramblings from a Product Manager on the nature of Informaiton and how that influences the features and design of ACT!.

Relationship Building or Six Degrees of Separation in ACT! 2010

tmergel — Wed, 18 Nov 2009 23:28:13 GMT

While you are getting your mind around the social networking aspect of ACT! 2010, a feature that you should also consider using was added to version 2009, the Relationship tab.

ACT! 2010 is Coming to Canada!

tmergel — Thu, 12 Nov 2009 20:27:04 GMT

We invite you to attend an exclusive Canadian event during the week of November 16th. Join us in Montreal, Toronto, Calgary or Vancouver to learn more about ACT! 2010

Here We Go: Before the opening address of Sage Summit

tmergel — Wed, 11 Nov 2009 19:18:28 GMT

Sage Summit is a customer event, y'see, so it's fitting that Sage started by recognizing some of its more notable ones. In other words, it was the Sage Customer Awards Program luncheon.

Welcome to my Guest Blog for ACT! by Sage

tmergel — Wed, 11 Nov 2009 00:20:53 GMT

Over the next couple of months, I’ll be providing you with my perspective on the CRM industry, Sage news, and the state of customer/company dialogue in general.

Announcing the 2009 Sage Customer Awards Winners

scottw — Tue, 10 Nov 2009 19:21:02 GMT

The Customer Awards Program is a great opportunity for customers like you to be recognized for your outstanding achievements. This year, we recognized our 2009 customer award winners on November 9th during the Honors Luncheon at Sage Summit.

Nine Must-Have Drip Marketing Campaigns

tmergel — Wed, 04 Nov 2009 20:16:42 GMT

I have identified nine must-have drip marketing campaigns that every business needs to plug up the holes in their sales follow-up. These campaigns are templates that contain the messages you yourself would send—if you had the time.

Sage President's Circle and Chairman's Club 2009 Winners

jeffreygregorec — Tue, 03 Nov 2009 17:45:18 GMT

We are pleased to congratulate and announce the winners of the 2009 Partner Advantage Award Series! Sage's prestigious award program rewards our top performers for their diligence in representing Sage products and consistently going above and beyond to achieve sales excellence.

Resurgence of Direct Mail?

bbenneraz — Mon, 02 Nov 2009 13:50:41 GMT

Direct mail is always debated. Is it still effective? Is e-mail better? Now, this article talks about how member communities have become more popular than e-mail in the online world. http://news.cnet.com/8301-13846_3-10200669-62.html. Direct mail used to be the tactic of choice. We were bombarded with piles of letters, postcards, and self-mailers. Then came e-mail and along with it, more junk e-mails clogging up our inboxes than relevant ones. Now, during this Social Media revolution, we have dozens of options to find what we seek: online communities, social media networks, blogs, web sites etc. Along with smaller marketing budgets, direct marketing messages have been diverted to the electronic channels. Is it time for Direct Mail 2.0: the smarter, more-targeted next generation of direct mail?

In the midst of electronic overload, I find myself opening up what little mail I still get at work: a few magazines, an opportunity to get a new white paper or eBook. My personal "open rate" for direct mail is much higher these days than it is for e-mail. So is it time to go out, rent lists and kill lots of trees. Probably not, even if marketing budgets could afford them. The point here is to keep a well-balanced mix of targeted, more personal communications like direct mail and e-mail as well as finding customers and prospects online.

The recent launch of ACT! 2010 incorporated all of these tactics. Direct mail and e-mails are sent to customers and existing prospects (no more rented lists here!). There were also search engine/pay-per-click campaigns. And, for the first time, the ACT! launch was heavily promoted on our social media pages including Facebook, LinkedIn, Twitter, MySpace, Plaxo, and YouTube as well as on the ACT! Community. We'll be doing even more with the social media sites as that's where all the buzz is right now, but given where we are these days with electronic messages, it might be time to take

another look at direct mail.

Genuine Customer Connections

pbuckley — Wed, 28 Oct 2009 18:07:09 GMT

How to use ACT! E-marketing 'Call Lists' to better match your marketing and sales objectives to the needs of your customers

ACT! by Sage "Looking Large" in Minnesota

jennypeterson — Tue, 27 Oct 2009 23:16:50 GMT

The workshop entitled "Looking Large" was geared towards helping small businesses and start-ups look larger to their prospects and clients so that they can compete on a higher level.

Using Call Lists with Drip Marketing to Close Interested Leads

tmergel — Fri, 23 Oct 2009 23:59:02 GMT

Drip marketing and e-mails are certainly effective ways of communicating with your customers & prospects, but the power and effectiveness of those live, personal connections cannot be underestimated. However, knowing who to call is critical so that you make the most of your selling time – Swiftpage’s Call List feature, used with your drip marketing campaigns gives you that important information.

Social Media Webinar Review

alduet — Thu, 22 Oct 2009 23:01:14 GMT

Missed the webinar on ACT! and Social Media? No worries, here's a review and synopsis of the main points.

ACT! by Sage - October Customer Event - Update (Fry's.com Open Golf Tournament)

jeffreygregorec — Thu, 22 Oct 2009 21:49:06 GMT

Well, we're less than 24 hours away from what we expect to be one of the best Sage customer events in recent memory. Eight weeks of planning and preparation by the CRM team are all about to come together at the Fry's.com Open Golf Tournament.

How do you make a buck when everyone expects "free"? | P.S. How Jell-O invented branding.

russbc — Wed, 21 Oct 2009 04:07:00 GMT

Great keynote speech from the editor of Wired Magazine on the economics of free...can you say "fremium"?

eNews has a New Name!

tmergel — Mon, 12 Oct 2009 21:03:50 GMT

eNews is now ACT!ion. Find out more about this exciting transformation!

Want to become an ACT! expert? Now you can without leaving your desk!

smacmillan — Sun, 11 Oct 2009 05:33:53 GMT

How you ask? Everything you want to know about ACT! and ACT! Premium—from organizing contacts to customizing fields and screens to tracking sales opportunities—is available in one guide: The Official ACT! QuickStudy Guide. It includes over 500 pages of instruction, including more than 100 easy-to-follow lessons.

A few things to know about the ACT! QuickStudy Guide:

- Advance at your own pace by selecting chapters and topics that benefit you most.

- Explore powerful productivity features that can help you manage your customers.

- Learn from real-world examples and applications that mirror many business processes.

If you’re looking for your “go-to” source for almost anything you want to know about ACT!, click here to learn more about the QuickStudy Guide.

Announcing - ACT! and SalesLogix Sponsor Local Event

ebassett — Fri, 09 Oct 2009 22:05:40 GMT

We are sponsoring a local golf tournament, the Fry's.com Open, on October 23rd. While at the tournament, we are hosting an exclusive invitation only customer event

Social Media Webinar

bkohler — Tue, 06 Oct 2009 16:30:21 GMT

FREE WEBINAR: Discover New Opportunities with Social Media and ACT! 2010

October 22, 2009

10:00AM - 11:00AM Pacific Time

1:00PM - 2:00PM Eastern Time

One of the key new features in ACT! 2010 that is drawing a lot of attention is social media integration. Now, you can keep track of your contacts' social media activity from within ACT!. This new feature makes it easy to get connected and stay connected to your social customers to keep up with what's going on in the lives of each of your relationships.

This Webcast explores the benefits of using social media to engage with your customers and prospects, and demonstrates how ACT! 2010 can make it easier to find new prospects, learn about their needs, and then grow those relationships. To learn more, join us for the live Webcast. After attending, you'll get the accompanying whitepaper.

Register to Attend

Message Edited by tmergel on 10-15-2009 05:56 PM